How to be more consistent in your marketing (because consistency=visibility=sales)
I sucked at consistecny for the longest time. I mean, I had trouble sticking to a meal plan, a fitness plan, a social media plan. Don’t get me wrong, I loved planning. Planning is fun to me. But following through on that plan had always been difficult for me up until the past few months.
It finally made sense why I could never stick to a plan when I was driving to my gym this morning. There are 2 reasons why I couldn’t be consistent.
1. I let others opinions affect me.
I will use my workout plan as an example. I used to run in college but then I tore my ACL and ever since then I haven’t been able to stick to a running plan. My fiance, bless his heart, told me when I started running again that I should do the run 1 minute walk 1 minute plan, otherwise I would get injured. I know he was just looking out for me, but because I let it get to me, I sabotaged myself. I would start for a few days and then stop and have to start all over again a few months later. When I stopped listening to what others thought I could do and instead kept telling myself, “I CAN DO IT!” then suddenly I could actually do it. Yeah, I was winded and uncomfortable, but I found I could actually run longer than I thought I could! I had been giving up. Which brings me to:
2. I didn’t believe I could do it.
Simply put, I didn’t have the confidence to make it happen. I didn’t believe in my subconscious that I could stick to the plan, so after a week of trying I would either give up or let some little blip totally throw me off course. I wouldn’t sleep well or wouldn’t have time and so I would give up. I didn’t believe that I could be a runner. But when I worked on my confidence, I became aware that I was sabotaging myself and so I knew what the signs of giving up were going to be. I had a few blips, but I’ve now been sticking to my running plan for over a month. Yeah, I missed a few workouts here and there, but I didn’t completely give up.
So when it comes to being consistent in your business, its the same as following a workout plan. You have to believe you can do it and then the consistency becomes easy!
What can you do today to be more consistent? Tell me in the comments!