Follow/unfollow strategy: spammy or is it something deeper?

I have been seeing a lot of people posting about the follow/unfollow rule for Instagram. If you don’t know what that is, let me explain. It’s where someone follows a lot of people and then unfollows them shortly after. It’s very controversial. 

Some people see it as scammy. Other people see it as mean. Others are ok with it. I’m in the 3rd camp. And to be honest, I’ve used it a lot. 

But hear me out before you chew me out on using it. 

Do you want to grow your business to insane success or are you ok with staying where you are at now? 

A lot of people have been saying that they want to only make friends on Instagram. Well that’s great, if you don’t want to sell anything. A business needs customers and the more people that know about your business, the more sales you are going to make. 

I’m not saying you shouldn’t be making friends. I’ve made tons of friends by following people I didn’t know. But my Instagram is not there to solely make friends. It’s to build my business and grow my brand’s awareness so that I make more sales and can live the life I want all while encouraging others to follow in my footsteps and create their dream life too. 

And you need numbers to do that. It’s simple math. The more followers you have, the more people are going to see your products and the more sales you will make. 

The follow/unfollow debate isn’t really about whether it’s nice or not. Because really, it shouldn’t matter if someone unfollows you. If you take offense to it, then you need to look at yourself and why it’s hurting you so much. Trust me, I was there at one point, and once I realized that they weren’t out to get me or that they weren’t hurting me but rather I was choosing to be hurt by it, I released myself from the pain of it and I was able to move forward in my business much faster. 

The debate is really about discovering if you are willing to do something that may not seem nice and may offend people in order to achieve your dreams. Are you willing to offend people so you can build your business and achieve your dreams or are you so afraid of rocking the boat that you keep yourself playing small?

I ask this because I was there. I was keeping myself so small and so hidden that no one knew I existed, all to keep myself from potentially hurting or offending other people. You want to know the secret through? No one gives two flying monkeys about you or your business. They are more concerned with their life and what you think of them than to really care what you do. No one is watching you under a microscope, waiting to judge you for what you do. 99% of the time they don’t even pay attention to what you are doing. 

So if you want to use the follow/unfollow technique to grow your Instagram but you don’t because others call it spammy or mean, don’t listen to them. Follow your gut, create your own success on your terms and if someone gets offended by it, tell them to go focus on their dreams and their life. 

In the end, the only thing that matters is that you achieve your dreams. I’m not saying to be spiteful or mean on purpose. But stop being afraid of hurting or offending others! If you do, it really has nothing to do with you. It’s simply them showing their own insecurities and doubts about themselves! 

Go chase your dreams and don’t ever apologize for being you. Be nice, but be you!  

Love from your Instagram Bestie, 


P.S. Want to learn how to grow your Instagram following so you can make more sales and rule the world? Ok, maybe not rule the world, but at least make more sales. Check out my Get 10k Followers course and get your business booming!